As you know, we added several new functions to Flexmail last year. January is therefore the perfect moment to list all novelties. At the bottom of this timeline you can also discover what we will be concentrating on this coming year!


During the first month of the previous year we immediately launched a major survey. The survey module was tackled thoroughly and was given several important additions.
An overview Due to the great demand of our users, we added many social media buttons, which you can use in your newsletters. Our developers always keep an eye on new developments on the market. Because of this we also added e-mail authentication. A few minor adaptations to the records in the hosting of your domain can considerably increase the deliverability of your messages!
More info We are all looking for ways of ensuring that our newsletters are read. A good start is personalising your message. Thanks to a new Flexmail function you can develop one-to-one communication with your customers even further. With Contact Related Content your contact only gets to see the articles that are relevant to him.
More info With the help of an extensive rights management you can compile very precise user profiles. This way, each user gets his own competences in Flexmail. For instance, an editor can create a message, but not send a campaign. Furthermore, each user gets his own login and password. Groups enable you to automatically detect the interests of your contacts on the basis of clicking behaviour during previous campaigns. With this information you can segment your target groups better and send more specific e-mail with truly relevant content.
More info In Flexmail you have 32 standard fields at your disposal per contact for filing all information about your contact. Are those 32 fields not enough? With the Contact Database Manager you can create your own fields. Just think of promotional codes, customer numbers, accounts within the company for this customer, etc. The Flexmail developers also carried out several updates throughout the application. For instance, we can anticipate customer questions even better and make the application even more user-friendly. You may have already encountered a number of these updates.
An overview After months of development, layout and testing we introduced our new Smart Builder in September. This drag & drop message builder was added to the Editor and the Wizard as a third tool for designing e-mail messages.
Discover the Flexmail Smart Builder In order to forward an existing e-mail in your e-mail client to your Flexmail contacts, you can forward the e-mail to your unique Message Transfer address. Your e-mail is then automatically added to your Flexmail messages. You can find your unique address under Home > Profile. In August we renewed the entire campaign management. Not only did the system become a lot more intuitive, many novelties were also added.
An overview These past few years, the use of smartphones has played an increasing role in our way of communicating. With Flexmail’s new client reporting you can see exactly with which desktop, web-based or mobile e-mail contacts have opened your e-mail message. This report is available for all campaigns sent after 9 October 2012. Our fast Christmas card module was fully updated and is now even more user-friendly. For instance, we not only adapted the order of the steps, you were also able to edit your Christmas card in Smart Builder. The export module has been seriously overhauled. You can, for example, now create the content of your file everywhere. In addition, the layout of your Excel file was tackled. The system has also become a lot more powerful. You can now also export heavier files with ease and in seconds. We regularly publish new templates to give you some fresh ideas for your mail shots. This is why we added three new templates to the builder. The templates were included in the Christmas theme, but these austere layouts can be used for any occasion! Last year we added a large number of functions. This year we will mainly focus on improving and developing existing parts. User-friendliness and flexibility come first. You will therefore see several important additions over the next few months. Apart from the improvement of existing parts of the platform, we will be concentrating on two important themes this year: mobile and social. The importance of mobile devices is increasing. Readers want to be entertained. And their mailbox is always within reach via their smartphones and tablets. This trend will play an ever greater role in the Flexmail platform. So keep an eye on your mailbox! This coming year we will be offering more tools to simplify and extend the integration of social media and e-mail marketing. We will implement more social sharing options and you will be given more options to fetch in leads via social media.